GA4 vs. Universal Analytics: What's New in Google Analytics 4?

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GA4 vs. Universal Analytics: What's New in Google Analytics 4?
In 2019, Google Analytics 4 was offered as an alternative to Universal Analytics. Users might use regular analytics properties or upgrade to the new version. Google now intends to phase out Universal Analytics in 2023 and move all users to Google Analytics 4.
If you're still using Google Analytics and haven't upgraded to Analytics 4, you should know what it has to offer and how it differs from Universal Analytics. Fortunately, you have plenty of time to familiarise yourself with the service and make the switch before Universal Analytics goes offline.
In this article, we'll look at what Google Analytics 4 does differently. Also, you can enroll in Digital Marketing Courses in Bangalore to learn more about Analytics.
What is the State of Universal Analytics?
Universal Analytics has been the industry standard for monitoring website performance and interaction for more than a decade. It has also proven to be an invaluable tool in determining the efficacy of keyword strategies.
However, the platform was originally created for a time when we largely interacted with websites via desktop computers. Universal Analytics can measure smartphone and app metrics as well, but it does not provide a consistent experience for properties across numerous channels.
Why Did Google Launch Google Analytics 4?
Google Analytics 4 has been released to enhance Google Analytics features. It enables much easier integration of mobile and website usage data for reporting analysis. Previously, there was no straightforward way to accomplish this, and marketers and business owners had to use numerous Google tools, which was time-consuming.
The new Google Analytics 4 is intended to shift the data focus more toward tracking website or app user experiences, providing marketers and company owners with a more complete view of the consumer journey across platforms and devices. It tracks client journeys from start to finish rather than simply individual analytics like page visits, segments, and devices.
The Advantages of the New Google Analytics 4:
1. Improved Cross-Platform & Device Tracking & Insights
2. Improved Reporting For Individual Users Across Platforms And Devices
3. Everyone has access to advanced analysis reports.
4. Custom Events and Automatic Event Tracking (Scroll & Video Tracking, Exits Etc).
5. There are no data volume restrictions.
Already industry experts have started to cover the GA4 along with Universal Analytics in their Digital Marketing Courses in Bangalore. So need any worries regarding the Analytics part?
When Will Universal Analytics Data Be Removed From Tracking?
Google intends to stop processing data on July 1, 2023. This means you must convert to GA4 property before that date in order to continue collecting data. To continue collecting data, you can utilize both Universal Analytics and Google Analytics 4 concurrently. However, all new sites and accounts will be set to Google Analytics 4.
Conclusion- Upgrade to Google Analytics 4
GA4 is a far more advanced analytics solution that comes with a whole new web page and a much simpler UI. Users who are new to the industry or who have become accustomed to Universal Analytics may have some acclimation, but we anticipate that this will be brief.
The migration from Universal Analytics to Google Analytics 4 is unavoidable. The entire procedure can be difficult and overwhelming, but Digital Marketing Courses in Bangalore can assist you in effectively completing this step.
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